Client Challenge:

A logistics driven indoor warehouse knew how to operate and work with their clients by creating custom solutions that met their needs. Whether the solution was through refrigerated warehousing, transportation or custom supply chain solutions, the company became one of the largest and most sophisticated food distribution operations in the country. They relied heavily on accurate striping and markings in their facility to keep organized and to maximize space for staging and storage. Pallet staging, in particular, became one of the greatest needs for their facility, which is what led them to search for a striping company that fully understood the importance of marking and logistics behind the markings.

We Do Lines Solution:

We Do Lines met with the management and logistics team and immediately understood what was necessary for proper storage and workflow in the warehouse. They created a customized plan of action that outlined specific product storage and pallet staging areas with the goal of sustaining more efficient lines of operations. After getting approval from management and setting a plan that met their budget needs, We Do Lines worked with the company to construct an action plan for striping and marking. Part of the challenge the company faced was the fact that they were open and in operation 24/7. They expressed their need for a professional marking company that fully understood and could work with their hours of operation. Without hesitation, the We Do Lines Operations team formatted an agenda that complimented the company’s busy operating schedule and got to work!

Through strategic pallet staging marking, We Do Lines was able to save the company an hour and a half per employee per day: equating to a savings of over $25k per month. To learn more about our interior warehouse marking services go to: http://wedolines.com/services/warehouse-floor-striping-and-staging

We Do Lines appeared in the September 2012 issue of Turf Magazine. The article illuminates the transition of We Do Lines CEO Chris Couri from the world of professional landscaping to the parking lot striping industry and franchising. The parking lot business, an industry with an estimated value of $29 billion, is very fragmented. However, it does offer growth potential for outdoor property management companies. The article talks about how the We Do Lines‘ management team seized on the untapped opportunity in parking lots, expanding their former landscaping company to include parking lot management and then eventually branching out into the successful, rapidly growing franchise it is today.

Earning Your Stripes

(L. to R.) Thomas E. Darrow, COO; Daniel Rella, CFO; and C. J. Couri, CEO, of We Do Lines were in the landscape business and came up with We Do Lines and the parking lot striping idea during a “brainstorming” session.

Recently We Do Lines was contacted by artist Jason Brockert about a parkinglot painting series he had done. He came across our company and thought obviously this would be a good match, being the parking lot connoisseurs that we are, we absolutely agreed. So we decided to help share his art with the world! So for the next couple of months we will be periodically highlighting pieces from his parking lot series, and here is the first piece titled ” Parking Lot #55 • Perfect Parking”, enjoy.

Parking Lot #55 • Perfect Parking

Artist: Jason Brockert

Painting Size : 15×16
Medium : Watercolor and Gouache on paper
Series : American Landscape
Framed Size : 26×27
Frame Type : Black Stained Wood (1 ½ x ¾)
Matting : Cresent acid free museum board and acid free linen tape. Framed under glass.
Materials : Archival and lightfast Winsor Newton professional grade watercolor paints painted on Arches hot pressed watercolor paper.

Painting Intent : This piece is From the American Landscape series and plays with symbolic car shapes, seen from above and cascading across the canvas. They are lit with an almost divine light that begins to transform shape into divine icon.

Care : This piece is made with the highest quality archival materials but any paint is susceptible to fading and damage if exposed to direct sunlight. Do not expose artwork to direct sunlight or extreme humidity changes. With reasonable care this piece will remain vibrant and unchanged for generations to enjoy.

Click here to view the entire series.

We Do Lines has been featured in Bloomberg Businessweek! The article discusses how unique the “ We Do Lines” brand and the parking lot striping industry are. CEO Chris Couri details how he was able to launch and grow We Do Lines to 17 locations across the country, starting with major clients like Doral Golf Resort & Spa in southern Florida, which Donald Trump now owns. Chris notes the importance of parking lot striping, as almost 20 percent of car accidents occur in parking lots and that their employees must be very meticulous for each job. Chris also includes his dream parking lot job, The Mall of America. Click here to read the entire feature.

Odd Jobs: The Picasso of Parking Lots

By Eric Spitznagel

Chris Couri, 36, is well aware that at least part of the reason for his company’s success is its racy and admittedly juvenile name: We Do Lines. “People are always taking pictures of our vehicles and the trailers, posting them on Facebook ( FB),” he says. The name is intended to call to mind a certain illegal narcotic that’s typically imported from Columbia and consumed through the nose. “What better way to grow a brand,” offers Couri, “than free publicity that’s generated from the name?”

The actual lines done by the Ridgefield, Conn., company are of the pavement variety: It paints lines in parking lots. This is a peculiarly small specialization that has grown from a three-person operation in 2008 to a nationwide enterprise, with 17 locations from New York to North Carolina to Ohio. It recently expanded to the West Coast, opening a franchise just outside Phoenix. “Dry and hot is the best weather for us,” says Couri. Most of the paint jobs can take up to 30 minutes to dry, but in Arizona’s triple-digit temperatures, “our paint dries within minutes.”

Click here to read the entire article.

Parking Lot Striping Start-Up Teams Up with Leading Coatings Manufacturer

RIDGEFIELD, CONN. – We Do Lines USA, Inc., the nation’s first parking lot striping franchise, and Sherwin-Williams, a leading supplier of paints and coatings, have formed a strategic partnership. Through the partnership, Sherwin-Williams will be the primary paint supplier to We Do Lines franchises, providing training, supplies and expert knowledge of the markets where both companies do business.

According to Chris Couri, President of We Do Lines, the parking lot line striping market is vast and virtually untapped. In fact, in the United States, there are an estimated 50 million parking spaces representing a $1 billion parking lot striping segment of a $29 billion parking lot industry.

“For a service with such high demand, we have created a concept that is efficient, reliable and socially responsible through our Lines for Charity program,” said Couri.

“Sherwin-Williams offers a broad range of pavement marking solutions for any demanding application or ambient condition,” said Richard May, Sherwin-Williams national account manager. “Sherwin-Williams products and We Do Lines’ franchise concept are ideally suited to provide solutions to organizations in need of fast-drying, durable and environmentally responsible parking lot striping services.”

The partnership will position We Do Lines for further growth and development. Working with North America’s largest single-source paint and coatings supplier lends tremendous quality recognition and brand power to the company.